La Serbia, con i suoi 70 mila ettari e una produzione che sfiora le 425 mila tonnellate di uva, è a tutti gli effetti un paese produttore di vino. Over the last couple of years, when importation and economy in general weren’t good, Serbian consumers were preferring the consumption of domestic wines. A study showed that the Serbian population appears to not know well the topic of “wine”, tending to choose wine without even knowing what type of grapes it is. In this kind of situation it is fundamental to have a support on the market such as an agent or a sommelier with nice communication skills to engage with the final consumers. A good marketing strategy focusing on communicating directly with the consumer seems the right approach to reach the sales goal. Serbia is in fact, considered a market with a high possibility of growing in the wine sector in the next few years, giving high chance to the foreign wineries to perform well on the market. Youngest consumers would rather buy wine online than going to a retail shop, and the explanation could stand because online the information regarding the products is very well detailed. The fact that Russia is just around the corner is representing one of the biggest opportunities of this market, especially in this moment of time, after the recent political events. La posizione strategica della Serbia potrebbe aiutare a raggiungere le aziende russe che sono state recentemente escluse dal business. Infatti, nell'ultimo periodo sono state costituite diverse aziende per creare un nuovo ponte economico per l'importazione e l'esportazione di vini, facendo di questo mercato una nuova e davvero interessante opportunità.