La Serbie est un pays producteur de vin avec ses 70 000 hectares et une production atteignant près de 425 000 tonnes de raisins. Over the last couple of years, when importation and economy in general weren’t good, Serbian consumers were preferring the consumption of domestic wines. A study showed that the Serbian population appears to not know well the topic of “wine”, tending to choose wine without even knowing what type of grapes it is. In this kind of situation it is fundamental to have a support on the market such as an agent or a sommelier with nice communication skills to engage with the final consumers. A good marketing strategy focusing on communicating directly with the consumer seems the right approach to reach the sales goal. Serbia is in fact, considered a market with a high possibility of growing in the wine sector in the next few years, giving high chance to the foreign wineries to perform well on the market. Youngest consumers would rather buy wine online than going to a retail shop, and the explanation could stand because online the information regarding the products is very well detailed. The fact that Russia is just around the corner is representing one of the biggest opportunities of this market, especially in this moment of time, after the recent political events. La position stratégique de la Serbie pourrait aider à atteindre les entreprises russes qui ont récemment été coupées du marché. En fait, plusieurs entreprises ont été créées au cours de la dernière période pour créer un nouveau pont économique pour l'importation et l'exportation de vins, faisant de ce marché une opportunité nouvelle et vraiment intéressante.