Bienvenido a Ámsterdam, Países Bajos, donde nuestro evento promete ser una oportunidad única para profundizar en un dinámico mercado del vino. Con una población de casi 1 millón sólo en la ciudad y una población nacional en crecimiento de 10,9 millones, Amsterdam’s wine scene is thriving.

The Dutch wine market is renowned for its robustness, marked by a mature consumer base. Brand loyalty and awareness play a pivotal role in the market’s continued health. Amsterdam’s unique advantage is the ubiquity of specialized wine shops and vibrant wine bars, creating diverse channels for introducing new and exciting products.

One intriguing aspect of the market is the shift among regular consumers. While traditionally more open to experimentation, they are increasingly becoming conservative, often preferring familiar choices. This trend is notably prevalent among older consumers, such as boomers, who are growing more price-sensitive. The city’s wine culture is evolving, and our event offers a perfect platform to navigate this dynamic landscape.

Los vinos italianos, especialmente en las categorías de tintos y espumosos, han conseguido una presencia significativa, lo que representa 27% del mercado. France follows closely, covering 15% of the market’s volume. Más de 50% de la población holandesa se consideran consumidores habituales de vino, y los millennials lideran el gasto por botella.

Los últimos años han sido testigos de un aumento en el consumo de vino espumoso, con Prosecco y Cava emergen como favoritos, a menudo debido a su asequibilidad en comparación con el champán. Por el contrario, el consumo de vino tinto está disminuyendo, lo que plantea un desafío para países como Chile, Australia, Sudáfrica y Argentina, que producen principalmente vinos tintos. Notablemente, Los vinos orgánicos ahora representan casi el 50% del mercado., thanks to Systembolaget’s support and investment in this category.

Amsterdam’s wine market features relatively few importers, with several major players collaborating with smaller counterparts. What sets the Amsterdam market apart is the opportunity to engage in tenders, still a preferred route to achieving substantial volumes through Systembolaget. The El sector hotelero gana cada vez más importancia., impulsado por la creciente cultura del vino entre las generaciones más jóvenes.

Join the exclusive walk-around event dedicated to trade only in Amsterdam. Connect with a curated audience of wine professionals, including importers, distributors, Horeca, sommeliers, and wine media. This unique opportunity ensures focused networking and a platform to explore new opportunities, understand market dynamics, and forge valuable connections in the world of wine.