The short distance from Finland is definitely helping this phenomenon, having Finland a monopoly in its country. The Finnish tourism in Estonia is setting the sales of wine in the country pretty high, where they love to come and take some stock of wine back home to Finland. There are a lot of shops in Estonia and most of them just 10 minutes away from any home making it very easy for the population to buy any type of alcohol whenever they like. Most of the wines on the market are imported, given the fact that Estonia is not a wine producer country. It’s common to find wine from Italy, Spain, France, Germany Finland, and not that uncommon to find wine from the new world wine countries such as Chile and South Africa. The wine market is steady and there is room for everyone.
As in every market, Italy and France are the main competitors in the Old Wine World. Consumers taste in the country has a similar profile to the Scandinavian one, where red wines still have the biggest share of the market and sparkling wines are showing a constant growth. The market trend is showing an increased interest toward organic products and natural sustainable wines. Estonia market is considered price sensitive.
A study showed that Estonian consumers would rather buy a bottle with a good quality price ratio, and an easy and fun label to read, instead of buying a pricy bottle with a complicated and boring label. The most important importers and distributors of the Baltic area have their headquarters in Tallinn and as everyone can imagine the competition is fierce, especially in the high hand retail outlets and on e-commerce websites. The latter it is representing the segment with the best opportunities.
Browse the website of the fair to get more information about the upcoming event.
Exhibitors will be responsible for setting up their tables, arranging wines, and organizing materials.
Short business briefing will be provided to all exhibitors, offering insights into the market.
Importers and industry professionals are encouraged to explore and sample the offerings at exhibitors' tables during the walkaround tasting.
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Event Format: Our events follow a WalkAround tasting format. Each producer showcases their wines with dedicated labels. Importers and buyers have the opportunity to explore the room and sample wines based on their interests.
Benefits of Participation: Our events are meticulously organized with a strong focus on facilitating business connections. Drawing upon our 15+ years of experience, we attract the most valuable buyers and importers from the region. Participating in our events provides the quickest and most efficient route to enter the market.
Participation Process: To get started, please reach out to us by email or phone, or by filling it the form bellow, and we will promptly provide you with all the necessary documentation and details.
Exhibitors will deliver the wines (max 6 references) to the location agreed. All costs related to the logistic to send the bottles and materials are responsibility of the exhibitors.
We do not accept shared table with other companies.
Participation of Consortium or group of wineries have to be arranged case by case (Masterclass organization and others)