Over the last couple of years, when importation and economy in general weren’t good, Serbian consumers were preferring the consumption of domestic wines. A study showed that the Serbian population appears to not know well the topic of “wine”, tending to choose wine without even knowing what type of grapes it is. In this kind of situation it is fundamental to have a support on the market such as an agent or a sommelier with nice communication skills to engage with the final consumers.
A good marketing strategy focusing on communicating directly with the consumer seems the right approach to reach the sales goal. Serbia is in fact, considered a market with a high possibility of growing in the wine sector in the next few years, giving high chance to the foreign wineries to perform well on the market. Youngest consumers would rather buy wine online than going to a retail shop, and the explanation could stand because online the information regarding the products is very well detailed. The fact that Russia is just around the corner is representing one of the biggest opportunities of this market, especially in this moment of time, after the recent political events.The strategic position of Serbia could help to reach Russian companies that had been cut out of business recently. In fact, several companies have been established in the last period to create a new economic bridge for the importation and exportation of wines, making this market a new and really interesting opportunity.
Exhibitors will be responsible for setting up their tables, arranging wines, and organizing materials.
Short business briefing will be provided to all exhibitors, offering insights into the market.
Importers and industry professionals are encouraged to explore and sample the offerings at exhibitors' tables during the walkaround tasting.
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Event Format: Our events follow a WalkAround tasting format. Each producer showcases their wines with dedicated labels. Importers and buyers have the opportunity to explore the room and sample wines based on their interests.
Benefits of Participation: Our events are meticulously organized with a strong focus on facilitating business connections. Drawing upon our 15+ years of experience, we attract the most valuable buyers and importers from the region. Participating in our events provides the quickest and most efficient route to enter the market.
Participation Process: To get started, please reach out to us by email or phone, or by filling it the form bellow, and we will promptly provide you with all the necessary documentation and details.
Exhibitors will deliver the wines (max 6 references) to the location agreed. All costs related to the logistic to send the bottles and materials are responsibility of the exhibitors.
We do not accept shared table with other companies.
Participation of Consortium or group of wineries have to be arranged case by case (Masterclass organization and others)