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Over the last couple of years, when importation and economy in general weren’t good, Serbian consumers were preferring the consumption of domestic wines. A study showed that the Serbian population appears to not know well the topic of “wine”, tending to choose wine without even knowing what type of grapes it is. In this kind of situation it is fundamental to have a support on the market such as an agent or a sommelier with nice communication skills to engage with the final consumers.
A good marketing strategy focusing on communicating directly with the consumer seems the right approach to reach the sales goal. Serbia is in fact, considered a market with a high possibility of growing in the wine sector in the next few years, giving high chance to the foreign wineries to perform well on the market. Youngest consumers would rather buy wine online than going to a retail shop, and the explanation could stand because online the information regarding the products is very well detailed. The fact that Russia is just around the corner is representing one of the biggest opportunities of this market, especially in this moment of time, after the recent political events.
The strategic position of Serbia could help to reach Russian companies that had been cut out of business recently. In fact, several companies have been established in the last period to create a new economic bridge for the importation and exportation of wines, making this market a new and really interesting opportunity. The exhibitors will prepare their own table with wines and materials.
Short business brief about the market for all exhibitors.
All importers and professionals are invited to taste at the table of the exhibitors.
The format of the events is WalkAround tasting.
Each producer has a label where he exhibits his own wines.
Importers and buyers will walk around the room to taste the wines based on the interests.
Our events are organized with a focus on business, thanks to our 15+ years of experience we are bringing to the events the most valuable buyers and importers from the region.
Our events represent the fastest and the most effective way to enter in the market.
Please write to us or give us a call and we will send all the related documentation.
Products:
Exhibitors will deliver the wines (max 6 references) to the location agreed. All costs related to the logistic to send the bottles and materials are responsibility of the exhibitors.
We do not accept shared table with other companies.
Participation of Consortium or group of wineries have to be arranged case by case (Masterclass organization and others)
