Welcome to Amsterdam, Netherlands, where our event promises to be a unique opportunity to delve into a dynamic wine market. With a population of almost 1 million in the city alone and a growing national population of 10.9 million, Amsterdam’s wine scene is thriving.

The Dutch wine market is renowned for its robustness, marked by a mature consumer base. Brand loyalty and awareness play a pivotal role in the market’s continued health. Amsterdam’s unique advantage is the ubiquity of specialized wine shops and vibrant wine bars, creating diverse channels for introducing new and exciting products.

One intriguing aspect of the market is the shift among regular consumers. While traditionally more open to experimentation, they are increasingly becoming conservative, often preferring familiar choices. This trend is notably prevalent among older consumers, such as boomers, who are growing more price-sensitive. The city’s wine culture is evolving, and our event offers a perfect platform to navigate this dynamic landscape.

Italian wines, especially in the red and sparkling categories, have secured a significant presence, representing 27% of the market. France follows closely, covering 15% of the market’s volume. Over 50% of the Dutch population are considered regular wine consumers, with millennials leading the way in per-bottle spending.

Recent years have witnessed a surge in sparkling wine consumption, with Prosecco and Cava emerging as favorites, often due to their affordability compared to Champagne. In contrast, red wine consumption is decreasing, posing a challenge to countries like Chile, Australia, South Africa, and Argentina, which primarily produce red wines. Notably, organic wines now claim nearly 50% of the market, thanks to Systembolaget’s support and investment in this category.

Amsterdam’s wine market features relatively few importers, with several major players collaborating with smaller counterparts. What sets the Amsterdam market apart is the opportunity to engage in tenders, still a preferred route to achieving substantial volumes through Systembolaget. The hospitality sector is steadily gaining importance, driven by the rising wine culture among the younger generation.

Join the exclusive walk-around event dedicated to trade only in Amsterdam. Connect with a curated audience of wine professionals, including importers, distributors, Horeca, sommeliers, and wine media. This unique opportunity ensures focused networking and a platform to explore new opportunities, understand market dynamics, and forge valuable connections in the world of wine.