Wine event Amsterdam 2024


Wine event Amsterdam 2024


Welcome to Amsterdam, Netherlands, where our event promises to be a unique opportunity to delve into a dynamic wine market. With a population of almost 1 million in the city alone and a growing national population of 10.9 million, Amsterdam’s wine scene is thriving.

The Dutch wine market is renowned for its robustness, marked by a mature consumer base. Brand loyalty and awareness play a pivotal role in the market’s continued health. Amsterdam’s unique advantage is the ubiquity of specialized wine shops and vibrant wine bars, creating diverse channels for introducing new and exciting products.

One intriguing aspect of the market is the shift among regular consumers. While traditionally more open to experimentation, they are increasingly becoming conservative, often preferring familiar choices. This trend is notably prevalent among older consumers, such as boomers, who are growing more price-sensitive. The city’s wine culture is evolving, and our event offers a perfect platform to navigate this dynamic landscape.

Italian wines, especially in the red and sparkling categories, have secured a significant presence, representing 27% of the market. France follows closely, covering 15% of the market’s volume. Over 50% of the Dutch population are considered regular wine consumers, with millennials leading the way in per-bottle spending.

Recent years have witnessed a surge in sparkling wine consumption, with Prosecco and Cava emerging as favorites, often due to their affordability compared to Champagne. In contrast, red wine consumption is decreasing, posing a challenge to countries like Chile, Australia, South Africa, and Argentina, which primarily produce red wines. Notably, organic wines now claim nearly 50% of the market, thanks to Systembolaget’s support and investment in this category.

Amsterdam’s wine market features relatively few importers, with several major players collaborating with smaller counterparts. What sets the Amsterdam market apart is the opportunity to engage in tenders, still a preferred route to achieving substantial volumes through Systembolaget. The hospitality sector is steadily gaining importance, driven by the rising wine culture among the younger generation.

Join the exclusive walk-around event dedicated to trade only in Amsterdam. Connect with a curated audience of wine professionals, including importers, distributors, Horeca, sommeliers, and wine media. This unique opportunity ensures focused networking and a platform to explore new opportunities, understand market dynamics, and forge valuable connections in the world of wine.



Event schedule

Participation made easy


Unlock exclusive benefits with your participation fee:

  • General organization support for a seamless experience.
  • Company tasting area equipped with a table, tablecloth, 2 chairs, ice coolers, ice, glasses, and napkins—all labeled with your company name.
  • Pre-event and logistic assistance, including room and equipment rental.
  • Extensive event promotion to key targets: importers, journalists, opinion makers, restaurateurs, F&B managers, and trade associations.
  • Inclusion in the online catalog for enhanced visibility.

Embarking on the journey to showcase your exceptional wines at our distinguished event is as easy as 1-2-3. Here’s how:

  1. Show Your Interest:
    • Use the form below to let us know you want to participate.
  2. Personalized Guidance:
    • Receive a quick response from our team.
    • We’ll send you an easy-to-fill application form and fees info
  3. Comprehensive Details Delivered:
    • Learn about due dates and everything you need to know about the event.
    • We ensure you have every detail needed to make the right decision.

Take the first step towards expanding your market reach and making a lasting impression. Connect with us now by filling out the form below, and let the journey to success begin!



Event Format: Our events follow a WalkAround tasting format. Each producer showcases their wines with dedicated labels. Importers and buyers have the opportunity to explore the room and sample wines based on their interests.

Benefits of Participation: Our events are meticulously organized with a strong focus on facilitating business connections. Drawing upon our 15+ years of experience, we attract the most valuable buyers and importers from the region. Participating in our events provides the quickest and most efficient route to enter the market.

Participation Process: To get started, please reach out to us by email or phone, or by filling it the form bellow, and we will promptly provide you with all the necessary documentation and details.

Event info


Additional details



Exhibitors will deliver the wines (max 6 references) to the location agreed. All costs related to the logistic to send the bottles and materials are responsibility of the exhibitors.

We do not accept shared  table with other companies.

Participation of Consortium or group of wineries have to be arranged case by case (Masterclass organization and others)

If you want to participate in this event


Fill in the following form


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